You know that off-putting moment when someone is way too aggressive in selling you something? The kind of pitch that feels less like an offer and more like an ambush. It’s overwhelming, exhausting, and immediately makes you lose interest.
And yet, when it’s your turn to sell yourself or your services, there’s this pressure to “convince” people that you’re the best fit. But here’s the thing: you don’t need to push, beg, or oversell. What you need is magnetic influence. It’s the art of leading with your expertise and values, so clients see your worth without you ever needing to hard-sell. When you own your space, you naturally attract the right clients—those who respect your skills, trust your process, and value your time.
Why the Hard Sell Repels Clients
No one enjoys feeling pressured to buy something, whether it’s online or in person. Aggressive sales tactics come across as pushy and make clients question why the product or service needs so much convincing. Instead of building trust, they create doubt and skepticism.
Hard-sell strategies often signal desperation, leaving clients to wonder if the service can stand on its own merit. In today’s market, where trust and authenticity are highly valued, these tactics are not only ineffective but also damaging to your reputation. Clients want to feel confident that they are making the right decision, not that they’re being cornered into one.
The Power of Magnetic Influence
Great brands and professionals don’t rely on aggressive selling—they inspire trust by showcasing their value. When you focus on what you offer and lead with confidence, your authenticity will naturally attract clients who are aligned with your expertise.
Magnetic influence is about embodying your skills and passion in a way that resonates with the right audience. Instead of explaining why you’re the right choice, you demonstrate it through your work, your message, and your clarity. This makes clients eager to work with you, not because they were pressured into it, but because they see the genuine value you bring.
Attracting the Right Clients
Building trust with clients starts with being selective and intentional. It’s not about taking on every project or saying yes to every opportunity. It’s about creating a mutual fit. Sometimes, this means turning down clients who aren’t aligned with your goals or working style. Other times, it means being confident enough to let a potential client walk away.
Simple Sales Strategy
Forget about aggressive sales tactics. They don’t serve you or your clients. I’m going to keep it super simple and make it easy for you. Here’s what to do:
- Focus on showing up as if you’re meeting with a friend who needs your help.
- Use the 6 ‘What’ Questions:
- What do you want?
- What makes that so important to you?
- What is it about the timing right now that is causing you to take action?
- What is holding you back?
- What is the impact that this is having on your life?
- What are you looking for to help you get from where you are to where you want to be?
- Share how what you do is aligned with what they want.
- Ask them “Based on what I shared, would you agree this is a good starting point for you?”
